Free Online SEO Tools
Meta tags, SERP preview, schema markup and XML sitemaps — 11 free SEO tools, no sign-up.
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About
About SEO Tools
Toolapt's 11 free online SEO tools handle the technical and on-page basics that help search engines crawl, understand and show your pages. Build SEO title and description tags plus Open Graph and Twitter Card tags with the Meta Tag Generator, see how your page will look in Google with the SERP Snippet Preview, and check your Facebook, LinkedIn and X share card with the Open Graph Preview. Generate JSON-LD schema markup for articles, FAQs, organizations and breadcrumbs; tag campaign links with UTM parameters for Google Analytics; create a robots.txt file with allow and disallow rules; scan your site and download a ready-to-upload XML sitemap; and write Apache .htaccess rules to force HTTPS, redirect www and send old URLs to their new pages. For content, check keyword density with the Word Frequency Counter, turn titles into clean URL slugs, and get an SEO-friendly filename and alt text for your images. Site owners, bloggers and SEO teams use them before a launch, during an audit or whenever a page goes live — no account, no install and no limit.
FAQ
Frequently asked questions
Quick answers to the questions people ask most.
How do I generate meta tags for SEO?
Enter your page's title, description, URL and image into the Meta Tag Generator. It builds the standard SEO title and meta description tags plus Open Graph and Twitter Card tags, shows live length stats as you type, and gives you a block to paste into your page's head.
How do I check how my page looks in Google search results?
Enter your title, URL and meta description in the SERP Snippet Preview. It shows a Google-style result for desktop or mobile and measures the title and description in pixels, so you can see whether either will be cut off.
How do I add schema markup to my page?
Pick a type in the Schema Markup Generator — Article, FAQ page, Organization or Breadcrumb trail — fill in the fields, and paste the JSON-LD script it builds into your page's HTML.
How do I create UTM tracking links?
Paste your page URL into the UTM Link Builder and fill in the campaign source, medium and name. It adds the utm_ parameters for Google Analytics and keeps any existing query parameters.
How do I create a robots.txt file?
Use the Robots.txt Generator: add allow and disallow rules for search engine crawlers, an optional crawl-delay and a link to your sitemap, then copy the finished robots.txt file and upload it to the root of your site.
How do I make an XML sitemap for my website?
Enter your site's address in the Sitemap Generator and click Scan website. It finds up to 100 of your pages, sets priority and change frequency automatically, lets you edit or remove any entry, and gives you a ready-to-upload sitemap.xml to submit in Google Search Console.
How do I check keyword density?
Paste your article into the Word Frequency Counter. It ranks every word or phrase by how often it appears and shows each one's percentage share of the text, so you can see whether a keyword is under-used or repeated too often.
What makes a good SEO-friendly URL slug?
Short, lowercase, words separated by hyphens and no special characters. The Slug Generator turns any title into exactly that, stripping accents and punctuation for you.
How do I write alt text and filenames for images?
Describe the image in a few words in the Image SEO Optimizer and it suggests a descriptive, hyphenated filename and matching alt text you can fine-tune before uploading.
How do I redirect HTTP to HTTPS or www to non-www?
Use the .htaccess Generator: tick force HTTPS and choose your www preference, add any custom redirects for old URLs, and copy the rules into the .htaccess file on your Apache server.
Are these SEO tools free? Do I need to sign up?
All 11 SEO tools are completely free, with no account and no limit on how often you use them. They work in any modern browser on phone, tablet and desktop.
Is my data sent to a server?
No — the SEO tools work in your own browser, so the text, tags and URLs you enter stay on your device. The one exception is the Sitemap Generator's website scan: it fetches your site's pages through our server, because a browser can't read another site directly, and nothing from the scan is stored afterwards.